I don't believe that there is any standard formula or questionnaire to find out how end users want to utilize PI Vision. I think the best course of action is asking what measurements are commonly used and start by adding those. Add more measurements to the display as needed. Eventually you will hone in on exactly what you want to display.
I used to work in a plant. My experiences showed that if you ask 10 different people what they wanted to see, you received 10 different answers. Some want to see an almost faithful duplicate of their DCS process graphics but in PI VIsion on the corporate LAN. I'd suggest you show them different examples of various graphics that illustrate where things need attention, or how the graphic can condense and simplify their current processes at a quick glance. Plus many DCS's have poor trending tools and are weak at history. You could show examples of cleaner trends. But no there is no standard questionnaire.
Display screen tend to change all the time. Users change them all the time so it's not only dependent on users but also on time.
This is why we created PI Vision so that users can create and modify or decide not to save his/her display at all after use(ad-hoc displays).
If your industry have a standard then I would recommend you to follow them.
But if there is no such things, then i suspect that it may be more helpful to focus on how to model your plant in AF, instead of trying to frame a display? This may be more harder tasks as it involves reaching out to other relational databases.
Your AF will naturally represent your plant in a way that is easier to visualize. And let your users free.