If I recall correctly, this was done using a "Microsoft Buddy Web Part" or something like that... I'll reach out to the guys who did that, to see if they can chime in here.
The bridge buddy web parts were designed and built by the Esri Oil & Gas industry tream. I would suggest contacting your Esri rep for details on the implementation.
oh thats good to know. In the demo I saw something like no code development required. Hmmm that sounds like coding though...
Anyway, I´ll try to get in touch with the ESRI guys on this connecting issue then.