Ahmad Fattahi

Microsoft's new business model: more emphasis on freemiums

Discussion created by Ahmad Fattahi Employee on Mar 23, 2015

I find this a very interesting read. It quotes Microsoft's CMO on how the company is trying to focus on expanding its user base with the hopes that some of them end up paying for premium services. The calculation is that the net effect would be positive for Microsoft that way. This would be a significant shift for Microsoft. The mentality has been something that we have been considering for our developer technologies for q while now.